Robert Tercek is an award-winning author and the world’s leading authority on dematerialization and the virtual economy. He has supervised the launch of new digital services that are used by hundreds of millions of people every day, including:
The world’s first streaming video on mobile phones
The world’s largest live educational program on the Web
The first animated multimedia games for personal computers and mobile
The first multiplayer online games
During his 30 year career, Tercek has worked on both sides of the media industry, as a leader inside long-established firms that were facing disruption and also as a co-founder of several disruptive startup ventures. Before founding General Creativity, Tercek served in senior executive leadership at MTV, Sony Pictures Entertainment and at The Oprah Winfrey Network, where he was the President of Digital Media. Today he provides strategic insight about the digital economy to the leaders of Fortune 500 companies including AT&T, TimeWarner, IBM, Microsoft, Google, Hewlett Packard Enterprise, NBC Universal, and more.
His book Vaporized: Solid Strategies for Success in a Dematerialized World, was selected as the International Book of the Year by the editors of GetAbstract from a field of 10,000 competing business books at the 2016 Frankfurt Book Fair. Vaporized is the definitive text on the dematerialized economy and the process of turning physical goods into digital services.
Tercek is a Strategic Advisor to the Johnny Carson Foundation and the Carson Center for Emerging Media Arts at the University of Nebraska-Lincoln. He is also a member of the board of directors at The Virtual Film School.
